And I don’t mean sending cold emails or posting ads (though they’re just as good tactics as any if you do them right), but rather consistently posting thought leadership content that makes you – and your brand – known as an expert in a specific field. For me personally, LinkedIn is the top place to get new clients.
Lead generation and customer acquisition, especially in B2B. Employer branding (of course), showing people what it’s like to work for you. Brand building and brand awareness, bringing and keeping your brand in front of your target audience and leading to higher customer engagement. Thought leadership – building a reputation of an expert in your field with consistent, relevant content that’s valuable to the readers. Apart from finding new hires, LinkedIn can be used for things like: Yes, LinkedIn is the place to find new employees (and employers.) But it offers so much more than that. I personally know many marketers and business owners who shy away from promoting their brands on LinkedIn because they figured out it’s just a job searching site. Try NapoleonCat for free: Company email Start free trial Schedule LinkedIn posts and get in-depth analytics to improve your strategy. Manage all your LinkedIn comments and conversations from one view. Manage multiple LinkedIn accounts from one place
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